CATEGORIES OF INFORMATION USERS PROVIDE TO SOCIAL MEDIA PROVIDERS
Overview of the 4 Different Types of Information Users Provide to Social Media Provider
Personally Identifiable Information
Includes: Inter Protocol (IP) address, Personal Identification Numbers (PINs), national identification numbers, drivers license number, vehicle registration number, credit card numbers, financial account numbers, username, digital identification numbers, or social security number.
Sensitive information may include social security number, health-related information, certain types of financial information, race, ethnicity, gender, sex, and sexual orientation.
Anonymized or Aggregated Information
Anonymized or aggregated information means data that relates to groups, a specific demographic, or an individual, that has been stripped of personally identifiable information.
Embedded Information (Metadata)
Metadata means data about data. Metadata for photo images, for example, may contain the date and time a photo was taken. If taken by a mobile phone camera, metadata may also contain the location of where the photo was taken. Finally, product registration procedures may embed certain personal information like name and address in the metadata, as well.