Reputation Mangement

Reputation and Brand Management are Investments

A person can spend decades creating a solid personal or business reputation. Within one hour, a person’s online reputation can be destroyed. Creating an offensive reputation and brand strategies can save you clients, money, and time. Reputation Management can take many forms and requires a multi-faceted approach. Our process aims to push the negative comments lower in the Search Engine Page Ranks (SERPS) through a multi-tiered approach.

As the Internet continues to become entrenched in our daily lives, protecting our digital identity is as important as maintaining a good reputation in your community. Reputation Management is the monitoring of your digital identity. Much like a person visits a doctor for a routine physical, reputation management constantly keeps track of and maintains your digital reputation against defamation.

However, the Internet is evolving at a pace faster than our laws. As law makers grapple with how to best create laws that respect individuals’ identities and privacy without stifling Constitutional Rights or Commerce is an ongoing battle. As such, creating an effective reputation management campaign is an integral part of any professional or organization’s operations. When clients or customers “Google” your organization or you, negative statements can cost you deals and customers.

Search engines index pages based on content and keywords. Damaging information on the Internet can last a lifetime. The goal of a reputation management plan should be to mitigate these damages by pushing them further down the Google page. By purchasing a domain name with your name and supplying relevant content, the search engines should perceive the domain name and information as keyword-specific and more relevant than the damaging content. Moreover, owning your own domain name ensures that unscrupulous users cannot purchase your name to use it for whatever they want. The regulators of the Internet, ICANN, do not deal with trademark infringements. As such, you would have to resort to Federal Court to try to get your name back.

We offer a variety of reputation management services including:

Buy your Domain Name: Do you own your domain name? If you do not own your name, you are making yourself vulnerable to unscrupulous people exploiting your name. Sometime when you have a common name like Mike Smith, it is unlikely that your name will be available.

Websites: Creating a series of mini-websites for organizations and individuals. This step is in tandem with purchasing your domain name. By creating a website for you, we begin creating content that the search engines will index. The goal is to eradicate any or most of the negative sentiments from the first 20 pages of Google. These small websites are full of relevant key-word dense content and are constantly updated with fresh content. The goal here is to pump your search results with content you want your customers or potential customers to see (e.g. recent articles, recent victories, community involvement, education, organizations, etc.). We will host these micro sites on different IP addresses and servers to ensure that we are maximizing our efforts to put your best digital foot forward.

Create a Blog: Blog posts are a great way to create industry-specific content. Blogs can be set-up on Blogger, WordPress, or any other of the popular blogging platforms. If executed correctly, your blog posts, categories, tags, and links can be like search engine jet fuel. The caveat to blogging is that it takes considerably more time to create blogging campaigns.

Social Media: Hundreds of social media platforms exist. Not only can you build awareness for your digital brand via these social platforms, but you can control the message of your social identity. Through Wiki’s to Twitter to LinkedIn and beyond, the social media component of your reputation management is an invaluable prong to creating your digital identity.

Content Curation: Syndicated Articles, Press Releases, etc.: Whether you have an old press release or syndicated articles or need us to create ones for you, articles and press releases can be very effective when they are submitted to large article aggregates like EZ Article, PR Log, etc.

Monitoring: Google Alerts and other online monitoring solutions: “Creating a Google Alert for your name, organization, relevant keywords are great ways to stay on top of what your customers are saying, what the competition is doing, or what types of potentially harmful information is materializing. Quick response time is key for softening the blow of defamatory or damaging statements.

A Reputation Management campaign can encompass one or all of these strategies. Each situation varies in terms of time and complexity. Accordingly, each client will have a solution tailored for their individual situation.

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Reputation and Brand Management are Investments:

A person can spend decades creating a solid personal or business reputation. Within one hour, a person’s online reputation can be destroyed. Creating an offensive reputation and brand strategies can save you clients, money, and time. Reputation Management can take many forms and requires a multi-faceted approach. Our process aims to push the negative comments lower in the Search Engine Page Ranks (SERPS) through a multi-tiered approach.

As the Internet continues to become entrenched in our daily lives, protecting our digital identity is as important as maintaining a good reputation in your community. Reputation Management is the monitoring of your digital identity. Much like a person visits a doctor for a routine physical, reputation management constantly keeps track of and maintains your digital reputation against defamation.

However, the Internet is evolving at a pace faster than our laws. As law makers grapple with how to best create laws that respect individuals’ identities and privacy without stifling Constitutional Rights or Commerce is an ongoing battle. As such, creating an effective reputation management campaign is an integral part of any professional or organization’s operations. When clients or customers “Google” your organization or you, negative statements can cost you deals and customers.

Search engines index pages based on content and keywords. Damaging information on the Internet can last a lifetime. The goal of a reputation management plan should be to mitigate these damages by pushing them further down the Google page. By purchasing a domain name with your name and supplying relevant content, the search engines should perceive the domain name and information as keyword-specific and more relevant than the damaging content. Moreover, owning your own domain name ensures that unscrupulous users cannot purchase your name to use it for whatever they want. The regulators of the Internet, ICANN, do not deal with trademark infringements. As such, you would have to resort to Federal Court to try to get your name back.

We offer a variety of reputation management services including:

Buy your Domain Name: Do you own your domain name? If you do not own your name, you are making yourself vulnerable to unscrupulous people exploiting your name. Sometime when you have a common name like Mike Smith, it is unlikely that your name will be available.

Websites: Creating a series of mini-websites for organizations and individuals. This step is in tandem with purchasing your domain name. By creating a website for you, we begin creating content that the search engines will index. The goal is to eradicate any or most of the negative sentiments from the first 20 pages of Google. These small websites are full of relevant key-word dense content and are constantly updated with fresh content. The goal here is to pump your search results with content you want your customers or potential customers to see (e.g. recent articles, recent victories, community involvement, education, organizations, etc.). We will host these micro sites on different IP addresses and servers to ensure that we are maximizing our efforts to put your best digital foot forward.

Create a Blog: Blog posts are a great way to create industry-specific content. Blogs can be set-up on Blogger, WordPress, or any other of the popular blogging platforms. If executed correctly, your blog posts, categories, tags, and links can be like search engine jet fuel. The caveat to blogging is that it takes considerably more time to create blogging campaigns.

Social Media: Hundreds of social media platforms exist. Not only can you build awareness for your digital brand via these social platforms, but you can control the message of your social identity. Through Wiki’s to Twitter to LinkedIn and beyond, the social media component of your reputation management is an invaluable prong to creating your digital identity.

Content Curation: Syndicated Articles, Press Releases, etc.: Whether you have an old press release or syndicated articles or need us to create ones for you, articles and press releases can be very effective when they are submitted to large article aggregates like EZ Article, PR Log, etc.

Monitoring: Google Alerts and other online monitoring solutions: “Creating a Google Alert for your name, organization, relevant keywords are great ways to stay on top of what your customers are saying, what the competition is doing, or what types of potentially harmful information is materializing. Quick response time is key for softening the blow of defamatory or damaging statements.

A Reputation Management campaign can encompass one or all of these strategies. Each situation varies in terms of time and complexity. Accordingly, each client will have a solution tailored for their individual situation.

The European languages are members of the same family. The languages only differ in their grammar their pronunciation and.

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The European languages are members of the same family. The languages only differ in their grammar their pronunciation and.

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The European languages are members of the same family. The languages only differ in their grammar their pronunciation and.

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