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Domain Name Disputes
Organizational IP and Social audit:
Secure your domain and brand name across many platforms; Audit of potentially infringing use of your IP, Implementation of IP monitoring system, Cease & Desist.
DMCA Notice & Take Down Requests
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Implementing a comprehensive domain strategy and being vigilant about how your brands are represented online is paramount. Many brandholders have been successful in defending their brands which has begun to send a message to brand abusers that they run the risk of litigation and will end up paying for punitive damages.
Future online brand abuse is a near certainty for just about every current business. The Internet is only becoming more complex and dynamic, and as such is a great place for criminals to operate. With new blocks of domains coming available and the increasingly international scope of many businesses, a brand abuser has an exponential number of potential targets. Plus, the low cost and plentiful availability of hacking tools makes it easy for them to continue to operate. Protecting your brand with manual, ad hoc methods is no longer prudent or effective. A company needs to set up a solid domain name protection strategy, taking a more holistic and technologic approach to control their brands and protect their intellectual property. These technologic means are really the best course, and can pay huge dividends by being proactive — it is less time and resource consuming to address abuse before it occurs, than to rectify the effects of an online attack after the fact. Many companies have been able to trim costs and reduce their exposure to potential fraud with their numerous brands. You can too!